Dutch Blitz

BRANDING

Prompt: Game Redesign Passion Project

Media: Print

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Client: My family; I grew up playing this game with family and friends and designed it with them in mind and dutch items we grew up with in our home and community.

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Challenge: The original game lacked functionality because of the low contrast of the colors and text on the cards. In a game with quick speeds, this hindered the ability to read and identify cards. The branding also lacked cultural elements and a playful feeling. Instruction manuals are also boring, text-heavy, and a dread to read and figure out.

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Solution: I created a new color scheme with high contrasts, bright colors, and researched Dutch symbols and elements for the backs of cards. I also re-designed the instruction packet to include imagery, step-by-step instructions, a brand story, and a quick read overview to make it more inviting and less of a dread to learn a new game.

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Role: Created the entirety of the project