Prompt: Create a campaign for the spring finals week specialty menu

 

Client: GCBC; Grand Canyon Beverage company is Grand Canyon Univerisity’s on-campus coffee shop. Their mission is to provide food and drinks that invigorate students to grow GCU’s culture through fellowship, community, and service.

 

Media: Print, Social Media, and Digital

 

Challenge: Create an engaging campaign that invited campus comradery and college pride. Craft drink names and ingredients based on colleges. 

 

Solution: With the challenge of creating drinks based on the colleges I was inspired to create a concept that personified the drinks and brought them to life. The designs and copy work together to create an environment and let the students see themself in the drinks. I designed compositions that compiled inside jokes, interests, or commonalities shared in the colleges, giving students something to relate to and create buzz around.

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Jason Boesel, Project Lead  

Diana Cheek, Art Director 

Rachel den Dulk, Designer  

Ireland Fleck, Copywriter

Sarah Verdugo, Copywriter