Wild Pony

BRANDING

Prompt: Create branding for a local Phoenix
food truck

Client: School Project | Wild Pony; Wild Pony is a food truck located in Phoenix Arizona. They feature a Sonoran menu with elevated flavor combos that pay homage to desert culture and embrace the heat.

Media: Print, Packaging

Challenge: Create branding inspired by the wild west that sets it a part from competition.

Solution:  I designed the branding to embrace the Phoenix heat, which can be a negative attribute of the city come summer. I wanted to explore wild west imagery and iconography and make the brand experience reflect the desert.

Role: Created the entirety of the project